Social media Research Paper Example | Topics and Well Written Essays - 500 words - 1

Social media - Research Paper Example The selection of Facebook as a social media marketing tool is influenced by the fact that the site offers a massive market that could be utilized. The site has been in existence since 2004, making it the oldest significant social media network to date. The number of users has surpassed the 1 billion globally. This provides a massive business opportunity in regards to market reach. In an argument by Ray (2013) the use of Facebook as a marketing tool provides a business with a massive and significant market population. The author further asserts that the market concentration at one place makes marketing simpler (Ray, 2013). These forecasts have been reflected in the family business. On a daily business, our Facebook page is viewed by at least 15 people. This depicts the effectiveness and simplicity of using Facebook as a marketing tool. In addition, out of the 15 views, five people contact us on the availability and description of our products. The trend has significantly increased the size of the target market and consumer population. From the site, we are able to acquire consumer feedback on how we could improve our marketing approaches as well product and service quality. Consumer often feel friendly enough to develop personal interactions. To understand the effectiveness of Facebook in business, one should understand the prevalence of its usage. Firstly, the social network has an estimated 700 million active users) (iMarketing Factory, 2011. From the population, each active user spends an estimated time of 50 minutes daily in the social network site (iMarketing Factory, 2011). Moreover, the active Facebook user has an average of 130 friends. Consequently, their interactions would be visible to more people. From a business point of view, this is a massive opportunity for brand education and development. This exceptional opportunity is not emulated by any other marketing approach (Ray, 2013). To capitalize on the opportunity, my family